In the past few years I’ve been making quite a few websites and blogs, trying out different things – what works and what doesn’t in terms of website structure, themes and link building. That being the case I have developed a list general guidelines to follow when creating a new blog. Are you about to start a new blog yourself? Follow these recommendations in order to make the process a little less intimidating.
#1. Get a WordPress theme that’s SEO optimized
The simpler and streamlined the better – something like a heatmap theme will be perfect. It’s a theme that’s developed for the SEO and internet marketing niches but it can be customized for anything.
The cool thing about ranking in Google with Search Engine Optimization is how easy it is to monetize your site when you get traffic. You can put banners literary everywhere on any page which is perfect for a blog. There’s a premium and a free version which doesn’t have all the features as the paid one.
#2. Put effort into the content you publish
You want to be seen as an authority for your niche which may be a little daunting to think about when you know there’re literary millions of other articles about the subject. You need a way to look better than the competition and it’s not that complicated. Just write longer articles, preferably over 1000 words long. Do a web search for any keyword and you’ll find quite a lot of fluff in the form of 300-500 word articles that don’t give any real value. That’s one of the reasons search engines like Google reward longer pieces. I’ve been able to rank for smaller competition keywords within just a few days only with the few articles I’ve written on the topic that were over 1000 words. For example, Roofing Seo Pros - Roofer Marketing Services publishes high quality roofing marketing and seo related content, which would be very interesting to roofing contractors looking for Seo and marketing services
Interlinking between your articles is very important for user experience and Google rewards that. Take a look at a Wikipedia page. It’s clean, doesn’t bug you with advertisements and has contextual links pointing to other articles. This is great for a user that is looking for certain information and you’re making it easier for them to access it. This will help you get natural organic search traffic in the long run.
#3. Website promotion and indexation
The best thing to about a new blog or website such is to establish a social media presence on as many social platforms as possible. That will give you some high quality backlinks and a trickle of traffic which has the potential to grow with your followers/fans. Youtube, Facebook, Twitter, Pinterest, Blogger, Tumblr, LinkedIn, Reddit – create a profile/page with all these and link back to your site. Start posting relevant content to these channels. Use a plugin that automatically posts every article you publish to all these platforms.
For even more free backlinks, post your RSS feed to as many directories as you can find. This way you’re increasing the chances of your content being picked up by other websites which further establishes your authority in the field and can earn you some more backlinks to boost your rankings and traffic.
Whether you’re a college student looking for job opportunities or a professional that needs to network and find new clients you need the best tool to achieve these goals. Contrary to popular belief that isn’t your resume. It doesn’t give any room for an individual to adequately present themselves and stand out from the crowd.
So what is one to do? What you need is a personal website. It fixes everything that’s wrong with boring resumes. In fact having a personal website is so much better than just going out and handing copies that you’re really doing yourself a disservice if you don’t have one.
Step #1: Choosing a Domain and Web Hosting
Don’t even bother with free services like Weebly if you want to be taken seriously. It actually shows your visitors that you’ve taken the extra step and put the extra effort to learn something about creating websites. Not only is your site going to look nicer but it’s a nice way to stand out.
Picking out a domain name is the first thing you should do next. I recommend that you register the combination of your first and last name or your company name. So if your name is John Doe, you should register johndoe.com. If your name is pretty common don’t be surprised if it’s already taken. Alternatively you could get the .net, .org, .me or .us domain extensions, however it’s best to stay away from .info and .biz. If these are taken too add an initial of your middle name like this johnjdoe or your full middle but be careful not to make the domain too long. Here are examples of some websites that has the target audience in its domain name, which will help these sites to rank better. If your company name is Blaze New Media Seo Company, you can get a domain such as blazenewmedia.com
Get a hosting account somewhere. You don’t need the fancy plans so something inexpensive will do just fine. Look for a shared hosting plan and purchase a package for a year.
Step #2: Set Up WordPress and Prepare Your Website
This is the fun part where you can actually begin building your website. For ease of use we’re going to use the WordPress CMS. It’s not just a platform for blogging. It’s a full-blown website creation engine that’s well supported and is perfect for what you need it to do. Most web hosts have some sort of automation tool for installing software like Softaculous or Zacky Installer. Just select the WordPress option, fill in the required fields and your installation is going to be complete in like two minutes.
Step #3: Create The Basic Set of Pages
It’s going to be different according to who you are but these are the general pages that everybody should have on their personal website:
An About Me page – keep it brief and set it as a home page;
A Biography page where you describe yourself with more detail;
A Resume page. Yeah, I know what I said earlier – resumes are boring but having your resume online makes it very easy to make your resume cool and interesting, while making sure it’s constantly up-to-date;
A Contact Me page – fill in your contact information so people can reach you;
A Portfolio page – showcase your work whatever field of work you’re in.
A Hire Me page – even if you’re not currently looking for work this page is going to help people understand what you do better
You can also promote inner pages such as San Francisco Range Rover Rental, which is an inner page for Turo.com
An amazing example of a small business that’s doing quite good with their online presence is KissMetrics. The company founded by Neil Patel is a great source of information that’s actually useful, valuable or just plain fun. Thus results in a natural sharing process – people like the content and they share it via social media, generating traffic, strengthening the brand name and increasing profit.
2. Martell Home Builders
This Canadian homebuilding company used to be driven mainly by realtors to generate new business and keep growing. Recently when they started using social media it became much easier for them to communicate directly with consumers, cutting out the middleman in the process. They devised a clever content marketing strategy that resonated well with their customers and what they were looking for. As a result almost 90 per cent of their customers come from their social media efforts.
A personalized experience is going to sell many more products, turns out. With OptimalRun people were able to post their question about shoes they wanted to buy and the staff would reply to them with video that answers the question and compares the shoes the client asked for with another pair, showcasing advantages, etc. Not only did they make more sales but clients were very satisfied by the whole experience which is always nice for worth-of-mouth marketing.
They are a business that deals with equipment for outdoor activities – biking, skiing, etc. This is one of the companies that’s doing so great online because of their focus on giving their customers bigger value and forming a friendship with them while doing so. For example Giantnerd‘s website is quite unique with the kind of integration with social media. It’s not the usual social buttons you’d expect but a dedicated social network for their members where discounts and promotions are shared as an incentive to join.
5. Cupcake Royale
An awesome example of a small business doing well on Facebook is small local cupcake shop called Cupcake Royale. What they do is they ask their fans for new flavors and new kinds of cupcakes that they’d like to see. Basically they’re using Facebook as a tool to sample and poll their user base. This may seem like something that isn’t so clever or innovative but actually very few small businesses do it. That’s definitely a loss on their part because it works and builds loyalty towards the brand in the long term.
Drupal is without a doubt one of the best systems to manage your content with. It can be used to create pretty much any type of website but it’s a tad more complicated than with other CMSs. If you want to create a Drupal website but you don’t know where to start of you’re stuck somewhere this tutorial is for you. Follow the process over my shoulder as I create a brand new website using Drupal.
Why I think Drupal is awesome
The online debate on choosing Drupal, WordPress or Joomla has been going for quite some time. Just do a simple search in Google and you can get lost in articles that compare the three CMSs. Here’s my take on the matter – of the three, Drupal offers the most flexibility and features. Yes, it’s harder to learn but that’s why online tutorials exist, right?
The Install Process
It’s going to take some time to install Drupal but it’s not really that complicated. The most straight-forward way to get started is to get a cheap web hosting account that supports the Drupal CMS (most of them do). Most hosts offer some sort of automation tool that installs the software for you but you can browse around a forum like webhostingtalk.com and get a feel for which host you like.
Creating the new site
It’s a good idea to open up a second browser window so you can see how changes you make take effect. The first thing you should do is to create an FTP account within your hosting control panel. In the worst case scenario if you botch your website configuration badly and it isn’t accessable you can still manage it through FTP. It’s also a faster than mucking about in the browser.
If you wrote down the details you created during the Drupal installation you’ll now be able to login to the administration area. Go to the Configuration menu under System -> Site Information and fill in the site name, site slogan and email address.
Setting up a theme
We’re almost done. Now let’s get our new Drupal site a theme. Browse to the Drupal themes page and select a theme that corresponds to your version of Drupal. You can then go to the Appearance section in your administration area and select Install New Theme. Under the message that pops up for a successful installation there will be a link that says Enable newly added themes. Click on it and go to Disabled themes where your newly installed theme can be enabled.
Getting your site online
There’s a few edits you’ll have to do before making your site publicly accessible. First you have to edit your .htaccess file and add the code below. Let’s say your installation is in a directory called drupal (if it’s not use the name of your directory):
RewriteRule (.*) drupal/$1 [L]
Next, search for the sites/default/setting.php file and change its’ permissions to 0644. Then look for the $base_url = line bit and enter your own home URL which makes it possible for visitors to see an address like www.something.com and not www.something.com/drupal. After that go back and change the permissions of the file to read-only.
That’s pretty much it! For more info and documentation make sure to check out drupal.org.
Choosing a hosting service can seem a little overwhelming. Knowing what to research when choosing a provider will give you a head start in the hosting selection process. The three attributes of hosting providers considered in this article are services, business standards, and cost.
This is incredibly important, especially for inexperienced website owners. If something goes wrong on your website, does the hosting company have someone available to get your Joomla web hosting back in top-notch working order? Is customer support handled by phone, email, or chat? If you are going to need help along the way, quality customer service can be an invaluable novice website owner resource.
Are you expecting a flood of visitors after launch? Do you need more storage space? You need to make sure that the hosting plan you select can handle the traffic you attract. As a rule of thumb, the more content and design you put into your website, the more bandwidth is needed to ensure your visitors have a good experience.
Insufficient bandwidth causes slow website load times. Slow load times are guaranteed to drive visitors away. In the future, consider periodic market research to determine your bandwidth needs.
How long has the hosting company been in business? In an age of cyber-startups and fly-by-night tech companies, you need the assurance that your website content will be available to you for the long run. Do your research and find feedback from current and past customers.
Dedicated CMS support
Not all hosting services are created equal. Some hosting companies specialize in hosting specific content management systems and provide faster website load times. As a rule, look for your CMS in the title of the company, such as Joomla Web Hosting. Also, be on the lookout for one-click installs that simplify the CMS installation and save you hours when getting started.
Sure, you may like Joomla web hosting company, but do their company values reflect your green sensibilities? Some companies try to offset energy usage with renewable sources. Look into the sustainable ethics of the company before you hand over the cash.
How can I tell which hosting company is right for me?
Choosing a hosting service can seem a little overwhelming. Should I go with the big guy, or would I be better off with a smaller, not-as-well-known operation? The following article provides several points of comparison to help determine which hosting company will best fill your needs.
Yes, prices do matter. You’ll need to consider the cost of hosting services. Remember that many advertised monthly prices are for bulk billing. Are you ready to commit to purchasing a year of hosting services? Two years? Three months?
Try not to purchase hosting until your website is already developed. This helps to avoid wasted hosting for a site that isn’t prepared to launch.
Many hosting providers charge more for additional services. Do you need SSL to protect sensitive information that is passed to and from your website? Do you want a dedicated rather than shared server? It probably costs a little something extra. Always remember that the teaser costs that drew you to Joomla web hosting are usually more than you thought they would be at first blush.
Finding the right host can seem pretty overwhelming. This list is a decent starting point for the budding website owner. Don’t give up too soon, compare your needs with each companies offerings, and you’re sure to find the right hosting provider for you and your content.
How to find a reliable web hosting company for my business? You surely have asked yourself that question if you came to this web site. The problem most Internet users experience today is that there are a lot of companies out there offering free website hosting, or shared hosting or VPS servers. In most cases people are not sure what they need for their daily activity on the web. Here we are going to compare the three most popular types of hosting services and point out their pros and cons.
Free hosting – pros and cons
Free web hosting is the perfect choice if you don’t have any experience yet with managing your own website. You can see how things work firsthand and make a small but important start of your business online completely free. On the other side of the coin this type of hosting is suitable for very small websites that won’t drive too much traffic and not all companies provide support if anything goes wrong. So if at some point your business online grows a lot and more visitors come to your web site or blog, you may need to consider upgrading to a shared hosting.
Shared hosting – pros and cons
Shared professional web hosting is a low-priced and very good hosting solution for those whose goal is reliability and great support for their small or medium-sized web sites. It has the benefits of the free website hosting but is suitable to handle more traffic and if you experience any kind of problems – you will receive adequate support. On the other hand if the amount of traffic continues to increase or you are running web sites with very resource-consuming scripts you may need to consider upgrading to VPS.
VPS hosting – pros and cons
VPS stands for Virtual Private Server. VPS hosting gives you more resources than the regular shared hosting and is suitable for businesses with large web sites which drive a lot of traffic or for people who just want to be sure that they have a dedicated amount of RAM and CPU and they can run heavier sites or stores. The only problem is that you may purchase a VPS with more resources than you actually need, so before upgrading, you may want to consult with the hosting company’s support team.